Google Ads is the largest paid advertising platform in the world. It helps businesses attract the right market and increase conversions. Google Ads help companies get their website at the top of the SERP and delivers quality leads from people who are interested in buying your products or services. A successful PPC strategy is not possible without careful planning. Catalyst Perspective’s highly skilled team is well-versed in leading cost-per-click campaigns.
Attract people looking for your products. Google search ads are text based ads that you see on Google search engine results pages (SERPs). Your search ads can appear either at the top above the organic search results or at the very bottom of the page.
Generate brand awareness and convert. While search ads are based on text and let you target specific keywords, Display ads are image-based and allow you to target people who are likely to be interested in your products but aren’t looking for them yet.
Get in front of targeted audience. YouTube is actually the second most popular search engine owned by Google. Target your potential customers with video ads based on what they are watching.