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Edina Building Group

About Edina Building Group

Edina Building Group is a design and development focused company. We focus on quality when renovating, and building custom homes for our clients. Our mission is to deliver total satisfaction in development, renovation, building, and design through the continual improvement of our services.

What We Did

Website Design & Development

Social Media Advertising

Social Media Management

Email Marketing

Search Engine Optimisation

Search Engine Marketing


In the recent past, a custom home design and development company based in Melbourne, Australia, had a bad experience with a local digital marketing agency.

The client didn’t see the results they hoped for — they had only a few rankings for any of the markets they served.

In addition, the company still hadn’t been found in Google local search results, and their main keywords were stuck on Page 2-5 in both desktop and mobile organic search results.


Catalyst Perspective developed and implemented a basic local SEO strategy by submitting the company’s name, address, and phone number to the top directories in Australia. Then, Catalyst Perspective set up and corrected the listings on Google Maps, Bing Places, and Yahoo Local listings. The client had some high bounce pages, so we redesigned their entire website. We included more relevant information and expanded the current content to increase the amount of time visitors spent on the site and leads they received.

Social Media Management


“We got the results we wanted.

The previous agency we were using had just brought our campaigns to a point of stagnation.

The Catalyst Perspective team took the reins and added significant fuel to the fire.

They exceeded our expectations and really took our entire online game many levels above the industry standard.”

Edina Building Group
Edina Building Group
Managing Director

Search Engine Optimisation

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