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Content Development / Marketing

Content Development / Marketing

Content development incorporates all aspects of your brand that can be seen, heard and read. Content is your message to the world, with a homing mechanisim built in to attract your ideal customers. We communicate clearly and directly your brand’s voice and value.

Thought Leadership Through Content

Thought leadership basically allows your company to be recognised as the best company or resource in the field of your business which in turn changes the perception of your brand in your market. This boosts the overal influence your brand will hold across your industry to the point where all your competitors will look to you for their source of Alpha. At the end of the day, get more eye balls, leads and sales with written content such as blog posts/articles and whitepapers as well as videos and infographics.

“CONTENT IS KING” – NOTHING HAS CHANGED

Content is a critical element of branding, as it increases the visibility, authority, and authenticity of your brand… or if not done correctly can just as easily have you begging Google to hide it.

Brand Awareness

Gain recognition and publicity by showcasing a unique perspective with a diverse range of content and engagements, so you are position as a leader, as a posed to a follower.

Scalability

It is critical that visitors on your site can easily identify your unique value proposition (UVP) while having their unspoken objections handled.

Build Credibility

This is not an overnight process. When more people start turning to your business for your industry trends and opinions, you become validated as a trustworthy voice in the market.

CONTENT THAT HITS THE MARK

Content is the connection between you and your customers. Whether it’s your ads, your emails, or your website – it all comes down to content.

It’s the key and full time sales team that gives your ideal customers the understanding on how you can benefit them and why you’re better for them than your competitors. This needs to be done directly and indirectly.

When you think of the brands that resonate with you, there’s a high probability it’s because of what they say and how they say it.

Getting front and centre with your ads, website or other content can be achieved, however if the content doesn’t hit home with your audience, you will not only potentially, burn that set of eye balls but also that marketing and advertising spend.

The most successful content marketing strategies bridge audiences and businesses with unique, relevant and valuable content to engage with.

Help You Rank

You need to have a lot of useful and amped up content on the website which will allow you to improve your authority with search engines like Google.

Drive Traffic

Some content is seasonal, but many pieces are evergreen, which means they can remain relevant for a long period of time. This drives traffic for years to come without having to change it.

Build Your Brand

Whether you’re launching a new brand or refreshing an existing one, content can help communicate your unique brand and value propositions in your style and tone of voice.

Build Trust

Since growing competitions, the rise of influencers and Google’s E-A-T update, trust factors have become more important than ever before. We ensure your site is SSL secure and gives that sense of trust to all visitors.

Frequently Asked Questions

All transactions that occur on Envato Market will be in U.S. dollars. If your Paypal account or funding source is in a currency may incur a conversion fee.

All transactions that occur on Envato Market will be in U.S. dollars. If your Paypal account or funding source is in a currency may incur a conversion fee.